Brands investing in technology and omni-channel integration across stock, sales, service and marketing will be the key players in the ‘game of retail disruption’ in the next two years. What’s true is that the pace of change is speeding up. It’s about keeping up as the disruptors battle it out to push boundaries and go where others haven’t.
RetailStore (powered by Cybertill) founder and CEO Ian Tomlinson shares his insights into the trends shaking up retail in the next two years and beyond.
Key Points:
1.Consumer-centricity—the art of building brand loyalty
2. Voice search
3. Buy now, pay later
4. Cryptocurrency
5. Headless commerce
6. Delivery will become more immediate and targeted
7. Will the smartphone become a secondary device to the smartwatch?
8. The effect of GDPR
9. Consumers want a fun and more visual shopping experience
10. Technology and the omni-channel retailer
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